diff --git a/config/deploy.beta.yml b/config/deploy.beta.yml
index efce5f28b..4c4c323f6 100644
--- a/config/deploy.beta.yml
+++ b/config/deploy.beta.yml
@@ -41,6 +41,10 @@ accessories:
   load-balancer:
     image: basecamp/kamal-proxy:lb
     host: fizzy-beta-lb-01.sc-chi-int.37signals.com
+    labels:
+      otel_role: load-balancer
+      otel_service: fizzy-load-balancer
+      otel_scrape_enabled: true
     options:
       publish:
         - 80:80
diff --git a/script/configure-lb-beta.sh b/script/configure-lb-beta.sh
new file mode 100755
index 000000000..73844ee2b
--- /dev/null
+++ b/script/configure-lb-beta.sh
@@ -0,0 +1,15 @@
+#!/usr/bin/env bash
+
+set -e
+
+# fizzy-beta-lb-01.sc-chi-int.37signals.com
+#
+ssh app@fizzy-beta-lb-01.sc-chi-int.37signals.com \
+  docker exec fizzy-load-balancer \
+    kamal-proxy deploy fizzy \
+      --force \
+      --tls \
+      --host=fizzy-beta.37signals.com \
+      --writer-affinity-timeout=0 \
+      --target=fizzy-beta-app-101.df-iad-int.37signals.com \
+      --read-target=fizzy-beta-app-01.sc-chi-int.37signals.com