diff --git a/app/helpers/accesses_helper.rb b/app/helpers/accesses_helper.rb
index 103df67bb..ec98acc22 100644
--- a/app/helpers/accesses_helper.rb
+++ b/app/helpers/accesses_helper.rb
@@ -32,17 +32,20 @@ module AccessesHelper
     displayed_watchers = watchers.limit(MAX_DISPLAYED_WATCHERS)
     overflow_count = watchers.count - MAX_DISPLAYED_WATCHERS
 
-    tag.div(class: "collection-tools__watching") do
-      safe_join([
-        safe_join(displayed_watchers.map { |watcher| avatar_tag(watcher) }),
-        (tag.div(data: { controller: "dialog", action: "keydown.esc->dialog#close click@document->dialog#closeOnClickOutside" }) do
-          concat tag.button("+#{overflow_count}", class: "overflow-count btn btn--circle borderless", data: { action: "dialog#open" }, aria: { label: "Show #{overflow_count} more watchers" })
-          concat(tag.dialog(class: "collection-tools__watching-dialog dialog panel", data: { dialog_target: "dialog" }, aria: { hidden: "true" }) do
-            safe_join(watchers.map { |watcher| avatar_tag(watcher) })
-          end)
-        end if overflow_count > 0)
-      ].compact)
-    end
+    safe_join([
+      tag.strong(displayed_watchers.any? ? "Watching for new cards" : "No one is watching for new cards", class: "txt-uppercase"),
+      tag.div(class: "collection-tools__watching") do
+        safe_join([
+          safe_join(displayed_watchers.map { |watcher| avatar_tag(watcher) }),
+          (tag.div(data: { controller: "dialog", action: "keydown.esc->dialog#close click@document->dialog#closeOnClickOutside" }) do
+            concat tag.button("+#{overflow_count}", class: "overflow-count btn btn--circle borderless", data: { action: "dialog#open" }, aria: { label: "Show #{overflow_count} more watchers" })
+            concat(tag.dialog(class: "collection-tools__watching-dialog dialog panel", data: { dialog_target: "dialog" }, aria: { hidden: "true" }) do
+              safe_join(watchers.map { |watcher| avatar_tag(watcher) })
+            end)
+          end if overflow_count > 0)
+        ].compact)
+      end
+    ])
   end
 
   def involvement_button(collection, access, show_watchers, icon_only)
diff --git a/app/views/columns/show/_add_card_button.html.erb b/app/views/columns/show/_add_card_button.html.erb
index b7bc78959..16144ca0d 100644
--- a/app/views/columns/show/_add_card_button.html.erb
+++ b/app/views/columns/show/_add_card_button.html.erb
@@ -7,7 +7,6 @@
   <hr class="separator--horizontal full-width" aria-hidden="true">
 
   <footer>
-    <strong class="txt-uppercase">Watching for new cards</strong>
     <%= access_involvement_advance_button(collection, Current.user, show_watchers: true) %>
   </footer>
 </div>