diff --git a/app/models/notifier.rb b/app/models/notifier.rb
new file mode 100644
index 000000000..7f2267aa4
--- /dev/null
+++ b/app/models/notifier.rb
@@ -0,0 +1,36 @@
+class Notifier
+  attr_reader :event
+
+  class << self
+    def for(event)
+      "Notifier::#{event.action.classify}".safe_constantize&.new(event)
+    end
+  end
+
+  def generate
+    recipients.each do |recipient|
+      Notification.create! user: recipient, bubble: bubble, body: body
+    end
+  end
+
+  private
+    def initialize(event)
+      @event = event
+    end
+
+    def body
+      raise NotImplementedError
+    end
+
+    def recipients
+      raise NotImplementedError
+    end
+
+    def bubble
+      @event.summary.message.bubble
+    end
+
+    def creator
+      @event.creator
+    end
+end
diff --git a/app/models/notifier/assigned.rb b/app/models/notifier/assigned.rb
new file mode 100644
index 000000000..c18d35a56
--- /dev/null
+++ b/app/models/notifier/assigned.rb
@@ -0,0 +1,10 @@
+class Notifier::Assigned < Notifier
+  private
+    def body
+      "#{creator.name} assigned you: #{bubble.title}"
+    end
+
+    def recipients
+      event.assignees.without(creator)
+    end
+end
diff --git a/app/models/notifier/created.rb b/app/models/notifier/created.rb
new file mode 100644
index 000000000..1bdc3fe2f
--- /dev/null
+++ b/app/models/notifier/created.rb
@@ -0,0 +1,10 @@
+class Notifier::Created < Notifier
+  private
+    def body
+      "#{creator.name} created a new item: #{bubble.title}"
+    end
+
+    def recipients
+      bubble.bucket.users.without(creator)
+    end
+end
diff --git a/test/models/notification_test.rb b/test/models/notification_test.rb
index a76e08d66..449f3c08d 100644
--- a/test/models/notification_test.rb
+++ b/test/models/notification_test.rb
@@ -1,7 +1,4 @@
 require "test_helper"
 
 class NotificationTest < ActiveSupport::TestCase
-  # test "the truth" do
-  #   assert true
-  # end
 end
diff --git a/test/models/notifier/assigned_test.rb b/test/models/notifier/assigned_test.rb
new file mode 100644
index 000000000..eafcd682a
--- /dev/null
+++ b/test/models/notifier/assigned_test.rb
@@ -0,0 +1,25 @@
+require "test_helper"
+
+class Notifier::AssignedTest < ActiveSupport::TestCase
+  test "generate creates a notification for each recipient" do
+    assert_difference -> { Notification.count }, 1 do
+      assert_difference -> { users(:kevin).notifications.count }, 1 do
+        Notifier.for(events(:logo_assignment_km)).generate
+      end
+    end
+  end
+
+  test "generate does not notify for self-assignments" do
+    event = EventSummary.last.events.create! action: :assigned, creator: users(:kevin), particulars: { assignee_ids: [ users(:kevin).id ] }
+
+    assert_no_difference -> { Notification.count } do
+      Notifier.for(event).generate
+    end
+  end
+
+  test "generate populates the notification details" do
+    Notifier.for(events(:logo_assignment_km)).generate
+
+    assert_equal "David assigned you: The logo isn't big enough", Notification.last.body
+  end
+end
diff --git a/test/models/notifier/created_test.rb b/test/models/notifier/created_test.rb
new file mode 100644
index 000000000..3e36cfcd6
--- /dev/null
+++ b/test/models/notifier/created_test.rb
@@ -0,0 +1,19 @@
+require "test_helper"
+
+class Notifier::CreatedTest < ActiveSupport::TestCase
+  test "generate creates a notification for each recipient" do
+    assert_difference -> { Notification.count }, 2 do
+      assert_difference -> { users(:kevin).notifications.count }, 1 do
+        assert_difference -> { users(:jz).notifications.count }, 1 do
+          Notifier.for(events(:logo_created)).generate
+        end
+      end
+    end
+  end
+
+  test "generate populates the notification details" do
+    Notifier.for(events(:logo_created)).generate
+
+    assert_equal "David created a new item: The logo isn't big enough", Notification.last.body
+  end
+end
diff --git a/test/models/notifier_test.rb b/test/models/notifier_test.rb
new file mode 100644
index 000000000..62baf0c2d
--- /dev/null
+++ b/test/models/notifier_test.rb
@@ -0,0 +1,15 @@
+require "test_helper"
+
+class NotifierTest < ActiveSupport::TestCase
+  test "for returns the matching notifier class for the event" do
+    assert_kind_of Notifier::Created, Notifier.for(events(:logo_created))
+  end
+
+  test "for does not raise an error when the event is not notifiable" do
+    assert_nothing_raised do
+      assert_no_difference -> { Notification.count } do
+        Notifier.for(events(:logo_boost_dhh))
+      end
+    end
+  end
+end