diff --git a/app/views/layouts/shared/_welcome_letter.html.erb b/app/views/layouts/shared/_welcome_letter.html.erb
index 1d58f9558..82f10e541 100644
--- a/app/views/layouts/shared/_welcome_letter.html.erb
+++ b/app/views/layouts/shared/_welcome_letter.html.erb
@@ -9,20 +9,20 @@
       <span class="welcome-letter__avatar txt-xx-large avatar center"><%= image_tag "jf-avatar.jpg", size: 36%></span>
     </div>
 
-    <h2 class="txt-medium margin-none txt-tight-lines">Thanks for signing up — your account is ready to go!</h2>
+    <h2 class="txt-medium margin-none txt-tight-lines">Welcome, and thanks for signing up for Fizzy.</h2>
 
-    <p>Fizzy is modern spin on kanban for tracking just about anything. Bugs, issues, ideas, small projects, it fits them all.</p>
+    <p></p>
 
-    <p>Fast, straightforward, and vibrant, it’s a blast of fresh air in a shockingly stale category.</p>
+    <p>To get you started, we set you up with a Fizzy board called <em>Playground</em>. It’s got a few cards designed to help you learn Fizzy itself. Open each card, go through the simple steps, and you’ll be an expert in Fizzy in no time. You’ll see the <em>Playground</em> when you close this message.</p>
 
-    <p>We invite you to poke around and use Fizzy to track 1000 things for free. I’m glad you’re here, and I’d love to hear what you think.</p>
+    <p>If you ever need a hand, please contact me directly at jason@37signals.com. I'm here for you, we’re all here for you.</p>
 
     <p>Thanks again and all the best,</p>
 
     <span class="welcome-letter__signature"></span>
 
     <p><strong>Jason Fried</strong>, jason@37signals.com<br>
-      <em>Co-founder of 37signals, makers of Fizzy</em>
+      <em>CEO &amp; co-founder of 37signals, makers of Fizzy, Basecamp, and HEY</em>
     </p>
   </dialog>
 </div>