diff --git a/app/helpers/events_helper.rb b/app/helpers/events_helper.rb
index 992463740..94e6990d2 100644
--- a/app/helpers/events_helper.rb
+++ b/app/helpers/events_helper.rb
@@ -55,70 +55,6 @@ module EventsHelper
       tag.div class: "events__time-block", style: "grid-area: #{row}/#{col}", &
     end
 
-    def event_action_sentence(event)
-      if event.action.comment_created?
-        comment_event_action_sentence(event)
-      else
-        card_event_action_sentence(event)
-      end
-    end
-
-    def comment_event_action_sentence(event)
-      "#{event_creator_name(event)} commented on #{event_card_title(event.eventable.card)}".html_safe
-    end
-
-    def event_creator_name(event)
-      tag.span data: { creator_id: event.creator.id } do
-        safe_join([
-          tag.span("You", data: { only_visible_to_you: true }),
-          tag.span(h(event.creator.name), data: { only_visible_to_others: true })
-        ])
-      end
-    end
-
-    def card_event_action_sentence(event)
-      card = event.eventable
-
-      case event.action
-      when "card_assigned"
-        if event.assignees.include?(Current.user)
-          "#{event_creator_name(event)} will handle #{event_card_title(card)}"
-        else
-          "#{event_creator_name(event)} assigned #{h event.assignees.pluck(:name).to_sentence} to #{event_card_title(card)}"
-        end
-      when "card_unassigned"
-        "#{event_creator_name(event)} unassigned #{h(event.assignees.include?(Current.user) ? "yourself" : event.assignees.pluck(:name).to_sentence)} from #{event_card_title(card)}"
-      when "card_published"
-        "#{event_creator_name(event)} added #{event_card_title(card)}"
-      when "card_closed"
-        "#{event_creator_name(event)} moved #{event_card_title(card)} to “Done”"
-      when "card_reopened"
-        "#{event_creator_name(event)} reopened #{event_card_title(card)}"
-      when "card_postponed"
-        "#{event_creator_name(event)} moved #{event_card_title(card)} to “Not Now”"
-      when "card_auto_postponed"
-        "#{event_card_title(card)} was closed as “Not Now” due to inactivity"
-      when "card_resumed"
-        "#{event_creator_name(event)} resumed #{event_card_title(card)}"
-      when "card_title_changed"
-        "#{event_creator_name(event)} renamed #{event_card_title(card)} (was: “#{h event.particulars.dig('particulars', 'old_title')}”)"
-      when "card_board_changed", "card_collection_changed"
-        "#{event_creator_name(event)} moved #{event_card_title(card)} to “#{h (event.particulars.dig('particulars', 'new_board') || event.particulars.dig('particulars', 'new_collection'))}”"
-      when "card_triaged"
-        "#{event_creator_name(event)} moved #{event_card_title(card)} to “#{h event.particulars.dig('particulars', 'column')}”"
-      when "card_sent_back_to_triage"
-        "#{event_creator_name(event)} moved #{event_card_title(card)} back to “Maybe?”"
-      end&.html_safe
-    end
-
-    def event_card_title(card)
-      tag.span card.title, class: "txt-underline"
-    end
-
-    def event_due_date(event)
-      event.particulars.dig("particulars", "due_date").to_date.strftime("%B %-d")
-    end
-
     def event_action_icon(event)
       case event.action
       when "card_assigned"
diff --git a/app/models/event.rb b/app/models/event.rb
index ad77d3492..74a3bb20f 100644
--- a/app/models/event.rb
+++ b/app/models/event.rb
@@ -22,6 +22,10 @@ class Event < ApplicationRecord
     eventable
   end
 
+  def description_for(user)
+    Event::Description.new(self, user)
+  end
+
   private
     def dispatch_webhooks
       Event::WebhookDispatchJob.perform_later(self)
diff --git a/app/models/event/description.rb b/app/models/event/description.rb
new file mode 100644
index 000000000..87a5ec6d0
--- /dev/null
+++ b/app/models/event/description.rb
@@ -0,0 +1,108 @@
+class Event::Description
+  include ActionView::Helpers::TagHelper
+  include ERB::Util
+
+  attr_reader :event, :user
+
+  def initialize(event, user)
+    @event = event
+    @user = user
+  end
+
+  def to_html
+    to_sentence(creator_tag, card_title_tag).html_safe
+  end
+
+  def to_plain_text
+    to_sentence(creator_text, card.title)
+  end
+
+  private
+    def to_sentence(creator, card_title)
+      if event.action.comment_created?
+        comment_sentence(creator, card_title)
+      else
+        action_sentence(creator, card_title)
+      end
+    end
+
+    def creator_tag
+      tag.span data: { creator_id: event.creator.id } do
+        tag.span("You", data: { only_visible_to_you: true }) +
+        tag.span(event.creator.name, data: { only_visible_to_others: true })
+      end
+    end
+
+    def card_title_tag
+      tag.span card.title, class: "txt-underline"
+    end
+
+    def creator_text
+      event.creator == user ? "You" : h(event.creator.name)
+    end
+
+    def card
+      @card ||= event.action.comment_created? ? event.eventable.card : event.eventable
+    end
+
+    def comment_sentence(creator, card_title)
+      "#{creator} commented on #{card_title}"
+    end
+
+    def action_sentence(creator, card_title)
+      case event.action
+      when "card_assigned"
+        assigned_sentence(creator, card_title)
+      when "card_unassigned"
+        unassigned_sentence(creator, card_title)
+      when "card_published"
+        "#{creator} added #{card_title}"
+      when "card_closed"
+        %(#{creator} moved #{card_title} to "Done")
+      when "card_reopened"
+        "#{creator} reopened #{card_title}"
+      when "card_postponed"
+        %(#{creator} moved #{card_title} to "Not Now")
+      when "card_auto_postponed"
+        %(#{card_title} was closed as "Not Now" due to inactivity)
+      when "card_resumed"
+        "#{creator} resumed #{card_title}"
+      when "card_title_changed"
+        renamed_sentence(creator, card_title)
+      when "card_board_changed", "card_collection_changed"
+        moved_sentence(creator, card_title)
+      when "card_triaged"
+        triaged_sentence(creator, card_title)
+      when "card_sent_back_to_triage"
+        %(#{creator} moved #{card_title} back to "Maybe?")
+      end
+    end
+
+    def assigned_sentence(creator, card_title)
+      if event.assignees.include?(user)
+        "#{creator} will handle #{card_title}"
+      else
+        "#{creator} assigned #{h event.assignees.pluck(:name).to_sentence} to #{card_title}"
+      end
+    end
+
+    def unassigned_sentence(creator, card_title)
+      assignees_text = event.assignees.include?(user) ? "yourself" : event.assignees.pluck(:name).to_sentence
+      "#{creator} unassigned #{h(assignees_text)} from #{card_title}"
+    end
+
+    def renamed_sentence(creator, card_title)
+      old_title = event.particulars.dig("particulars", "old_title")
+      %(#{creator} renamed #{card_title} (was: "#{h old_title}"))
+    end
+
+    def moved_sentence(creator, card_title)
+      new_location = event.particulars.dig("particulars", "new_board") || event.particulars.dig("particulars", "new_collection")
+      %(#{creator} moved #{card_title} to "#{h new_location}")
+    end
+
+    def triaged_sentence(creator, card_title)
+      column = event.particulars.dig("particulars", "column")
+      %(#{creator} moved #{card_title} to "#{h column}")
+    end
+end
diff --git a/app/views/events/event/_layout.html.erb b/app/views/events/event/_layout.html.erb
index 0fc767862..0cd0fee07 100644
--- a/app/views/events/event/_layout.html.erb
+++ b/app/views/events/event/_layout.html.erb
@@ -32,7 +32,7 @@
 
       <div class="flex flex-column min-width txt-small align-start txt-align-start" style="color: color-mix(in srgb, var(--card-color) 40%, var(--color-ink));">
         <strong class="event__title txt-break overflow-line-clamp txt-tight-lines">
-          <%= event_action_sentence(event) %>
+          <%= event.description_for(Current.user).to_html %>
         </strong>
 
         <%= yield %>
diff --git a/app/views/webhooks/event.html.erb b/app/views/webhooks/event.html.erb
index 91500a17b..f2920e8d0 100644
--- a/app/views/webhooks/event.html.erb
+++ b/app/views/webhooks/event.html.erb
@@ -1,4 +1,4 @@
-<%= event_action_sentence(@event) %>
+<%= @event.description_for(Current.user).to_plain_text %>
 <% if @event.eventable %>
 <%= link_to "↗︎", polymorphic_url(@event.eventable) %>
 <% end %>
diff --git a/test/models/event/description_test.rb b/test/models/event/description_test.rb
new file mode 100644
index 000000000..6fa8d20d2
--- /dev/null
+++ b/test/models/event/description_test.rb
@@ -0,0 +1,35 @@
+require "test_helper"
+
+class Event::DescriptionTest < ActiveSupport::TestCase
+  test "generates html description for card published event" do
+    description = events(:logo_published).description_for(users(:david))
+
+    assert_includes description.to_html, "added"
+    assert_includes description.to_html, "logo"
+  end
+
+  test "generates plain text description for card published event" do
+    description = events(:logo_published).description_for(users(:david))
+
+    assert_includes description.to_plain_text, "You added"
+    assert_includes description.to_plain_text, "logo"
+  end
+
+  test "generates description for comment event" do
+    description = events(:layout_commented).description_for(users(:jz))
+
+    assert_includes description.to_plain_text, "David commented on"
+  end
+
+  test "uses 'You' when event creator is the current user" do
+    description = events(:logo_published).description_for(users(:david))
+
+    assert_includes description.to_plain_text, "You added"
+  end
+
+  test "uses creator name when event creator is not the current user" do
+    description = events(:logo_published).description_for(users(:jz))
+
+    assert_includes description.to_plain_text, "David added"
+  end
+end
diff --git a/test/models/webhook/delivery_test.rb b/test/models/webhook/delivery_test.rb
index 244a9a2cc..8deab09ae 100644
--- a/test/models/webhook/delivery_test.rb
+++ b/test/models/webhook/delivery_test.rb
@@ -218,4 +218,44 @@ class Webhook::DeliveryTest < ActiveSupport::TestCase
     assert Webhook::Delivery.exists?(fresh_delivery.id)
     assert_not Webhook::Delivery.exists?(stale_delivery.id)
   end
+
+  test "renders 'You' when event creator is current user" do
+    webhook = Webhook.create!(
+      board: boards(:writebook),
+      name: "Basecamp",
+      url: "https://3.basecamp.com/123/integrations/webhook/buckets/456/chats/789/lines"
+    )
+    event = events(:logo_published)
+    delivery = Webhook::Delivery.create!(webhook: webhook, event: event)
+
+    Current.session = sessions(:david)
+
+    request_stub = stub_request(:post, webhook.url)
+      .with { |request| CGI.parse(request.body)["content"].first.include?("You added") }
+      .to_return(status: 200)
+
+    delivery.deliver
+
+    assert_requested request_stub
+  end
+
+  test "renders creator name when event creator is not current user" do
+    webhook = Webhook.create!(
+      board: boards(:writebook),
+      name: "Basecamp",
+      url: "https://3.basecamp.com/123/integrations/webhook/buckets/456/chats/789/lines"
+    )
+    event = events(:logo_published)
+    delivery = Webhook::Delivery.create!(webhook: webhook, event: event)
+
+    Current.session = sessions(:kevin)
+
+    request_stub = stub_request(:post, webhook.url)
+      .with { |request| CGI.parse(request.body)["content"].first.include?("David added") }
+      .to_return(status: 200)
+
+    delivery.deliver
+
+    assert_requested request_stub
+  end
 end