diff --git a/app/models/account.rb b/app/models/account.rb
index 146674e23..1a6e45fde 100644
--- a/app/models/account.rb
+++ b/app/models/account.rb
@@ -1,5 +1,5 @@
 class Account < ApplicationRecord
-  include Joinable
+  include PopReasons, Joinable
 
   has_many :buckets, dependent: :destroy
   has_many :bubbles, through: :buckets
@@ -13,12 +13,6 @@ class Account < ApplicationRecord
   has_many :workflows, dependent: :destroy
   has_many :stages, through: :workflows, class_name: "Workflow::Stage"
 
-  has_many :pop_reasons, dependent: :destroy, class_name: "Pop::Reason" do
-    def labels
-      pluck(:label).presence || [ Pop::Reason::FALLBACK_LABEL ]
-    end
-  end
-
   has_many :tags, dependent: :destroy
 
   has_many_attached :uploads
diff --git a/app/models/account/pop_reasons.rb b/app/models/account/pop_reasons.rb
new file mode 100644
index 000000000..6c190a4f2
--- /dev/null
+++ b/app/models/account/pop_reasons.rb
@@ -0,0 +1,27 @@
+module Account::PopReasons
+  extend ActiveSupport::Concern
+
+  DEFAULT_LABELS = [
+    "Completed",
+    "Duplicate",
+    "Maybe later",
+    "Working as intended"
+  ]
+
+  included do
+    has_many :pop_reasons, dependent: :destroy, class_name: "Pop::Reason" do
+      def labels
+        pluck(:label).presence || [ Pop::Reason::FALLBACK_LABEL ]
+      end
+    end
+
+    after_create :create_default_pop_reasons
+  end
+
+  private
+    def create_default_pop_reasons
+      DEFAULT_LABELS.each do |label|
+        pop_reasons.create! label: label
+      end
+    end
+end
diff --git a/script/fill_account_pop_reasons.rb b/script/fill_account_pop_reasons.rb
new file mode 100755
index 000000000..6cb543be7
--- /dev/null
+++ b/script/fill_account_pop_reasons.rb
@@ -0,0 +1,9 @@
+#!/usr/bin/env ruby
+
+require_relative "../config/environment"
+
+ApplicationRecord.with_each_tenant do |tenant|
+  Account.find_each do |account|
+    account.send(:create_default_pop_reasons)
+  end
+end
diff --git a/test/models/account/pop_reasons_test.rb b/test/models/account/pop_reasons_test.rb
new file mode 100644
index 000000000..1004eda69
--- /dev/null
+++ b/test/models/account/pop_reasons_test.rb
@@ -0,0 +1,8 @@
+require 'test_helper'
+
+class PopReasonsTest < ActiveSupport::TestCase
+  test "create defaults pop reasons on creation" do
+    account = Account.create! name: "Rails"
+    assert_equal Account::PopReasons::DEFAULT_LABELS, account.pop_reasons.pluck(:label)
+  end
+end