diff --git a/app/views/sessions/new.html.erb b/app/views/sessions/new.html.erb
index aba27d540..fa2892b90 100644
--- a/app/views/sessions/new.html.erb
+++ b/app/views/sessions/new.html.erb
@@ -11,13 +11,13 @@
     </div>
 
     <% if Account.accepting_signups? %>
-      <p><strong>New here?</strong> <%= link_to "Sign up", new_signup_path %> to create an account. <strong>Already have an account?</strong> Enter your email and we'll get you signed in.</p>
+      <p><strong>New here?</strong> <%= link_to "Sign up", new_signup_path %> to create an account. <strong>Already have an account?</strong> Enter your email and we’ll get you signed in.</p>
     <% else %>
-      <p>Enter your email and we'll get you signed in.</p>
+      <p>Enter your email and we’ll get you signed in.</p>
     <% end %>
 
     <button type="submit" id="log_in" class="btn btn--link center txt-medium">
-      <span>Let's go</span>
+      <span>Let’s go</span>
       <%= icon_tag "arrow-right" %>
     </button>
   <% end %>