using the "standard" email regexp URI::MailTo::EMAIL_REGEXP. The form
field will validate this in the browser, but if bots are creating
identities, they can put whatever they want in here. So let's add some
protection against that.
The HtmlHelper regex was renamed here to avoid confusing Brakeman,
which does imprecise constant lookup and was confusing the two
constants, one of which uses `\A` and `\z` and the other does
not (intentionally).
ref: https://app.fizzy.do/5986089/cards/3276
Mike Dalessio